states, which provides a strong platform to roll out our B2C brand, ClutchBet, and demonstrate the capability of our technology and team to run profitable sportsbooks in the U.S. “BlueBet now has market access in four U.S. entry strategy.īlueBet chief executive officer, Bill Richmond, said: “We are excited to announce our agreement with Horseshoe Hammond, part of the Caesars Entertainment stable, to secure market access in Indiana, one of the U.S.’s major sporting markets. With access in four states now secure, BlueBet believes it has a platform to successfully launch its Capital Lite U.S. The company expects to launch in Iowa in July, followed by Colorado, Louisiana and Indiana in 2023. The market access agreement is BlueBet’s fourth in the US. The 10-year deal will enable the company to run a new online sportsbook in Indiana under its ClutchBet consumer brand, pending regulatory approval and licensing. US.- BlueBet Holdings has announced that its wholly-owned subsidiary BlueBet Indiana has signed an online market access agreement with Caesars’ Horseshoe Casino in Hammond, Indiana. BlueBet will run an online sportsbook under its ClutchBet brand.
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